VR information

The miracle of low-key farming and the Baidu dream of Si Le!
Guangzhou Sile Animation Technology Co., Ltd. (hereinafter referred to as "Sile") was established in 2012, formerly the earliest domestic 4D/5D cinema equipment manufacturer, to provide domestic customers with fixed-point production and research and development, but also to undertake foreign well-known 4D seats OEM orders. Starting from 2012, Siro has developed an action control system platform with independent intellectual property rights and an effective simulation control system. It has various technical patents certification, combined with years of production practice and experience gained in the operation of physical stores, and constantly carries out technological innovation to reduce production costs, and develops performance and special effects. The international market is comparable, and the price is only 1/10 of the dynamic cinema equipment of foreign equipment. A major breakthrough in technology, a more flexible and generous price range, more flexible selection and personalized customized production services, as well as excellent quality control, efficient on-time delivery rate, Sile is brewing a more luxurious transformation in the low-key growth!

Low key cultivation, speed of light development

According to Zhao Bo, chairman of Sile, Sile was mainly responsible for the production equipment before its inception, doing OEM production for its peers, and did not establish its own brand. However, with excellent service attitude, excellent product quality, to start with OEM thinking to leave a good impression on customers, and gradually accumulated a large number of domestic and foreign customers support. Therefore, under the favorable conditions, Sile officially established in 2012, from 80 square meters of small factory all the way to today, has become a leader in the industry.
At the beginning of its founding, in view of the existing industry-wide associations between some VR equipment and motion cinema, the Siro team, which manufactured the motion cinema equipment, had the idea of manufacturing VR equipment. However, under the current conditions, the products, contents, funds needed for manufacturing VR equipment were not large, and the hardware conditions were not mature enough. Enough technical content to complete the VR project. Until 2015, with the gradual decline of the 5D cinema and the rise of 9D equipment, Siro from the 5D cinema as familiar with this line, then decisively attack, seize the opportunity, combined with their own development, take the first VR "tide" bus, in order to enter the ranks of VR manufacturing.
Sile adheres to the "win-win cooperation, integrity and common dimension" business philosophy, and constantly strengthen the sincere cooperation with agents, franchisers, adhere to the customer must be the best. Whether from the quality, service, content and other aspects, Sile is committed to continuous research and development of new products, technological innovation, for new and old customers to bring new entertainment experience of VR technology, to popular, professional, joyful, sincere purpose to serve each customer; for each merchant to achieve product, attitude, service satisfaction, good faith in customers, and Customers work together to develop and win the future!
Zhao Bo said that Sile's goodwill in the industry is obvious to all, in the customer investors are also well-known, we have won the trust of many domestic and foreign businessmen. For Sile, paying attention to quality and striving to be flawless, to give customers flawless products, is to establish their reputation. Adhering to the service concept of being assured because of intentions, and creating a good memory for each investor, we can win the trust and recognition of customers and accumulate the hard-won brand reputation.
The development of an enterprise is not achieved overnight, and the foundation must be built step by step. It takes four years to accomplish one thing: the first year is to mix in; the second year is to lay the foundation; the third year is to start; and the fourth year is to take off. Over the past four years, Sile has developed from a small factory with more than 80 square meters to a large factory with more than 2,000 square meters. Sile has always had a reputation for its low-key cultivation, leaving its glory and reputation to customers for the products manufactured by single-generation manufacturers, quietly doing a good job of its own quality output, not in a hurry to become famous. When asked about Sile Chairman Zhao Bo has been making bridal clothes for others, but he is unknown, few people know, will regret becoming famous too late, dragging enterprises can not drink soup, seize the market, as soon as possible to make business bigger? He responded calmly: "OEM is our longest-running business, from which we have accumulated a large number of loyal customers and they have become our best friends, so I positioned Siro as a resource integration platform, Siro is not the only protagonist, but to contribute their strength to achieve more." Customers win and win win development! "

Miracle of music

In the era of "net red", the public's eyes are often attracted by "clatter half bucket of water", but it is not known that "silent bucket of water" is often more powerful. The low-key cultivation of Si Le is the opportunity to speed up the development of light.
July 30, 2016 is the most special day for Si Le. Siro has received a project from a tourism conference organized by a national Ministry to purchase more than 200 VR eggshell seats as a new way of introducing the national tourist attractions on the opening day, showing the unique features of scenic spots through VR technology, highlighting the scientific and technological means of intelligent tourism. Why did this super order from Liupanshui tourist area in Guizhou Province fall into the hands of Sile, a small VR company? Why are there so many VR equipment manufacturers in the industry? Why can Si Le stand alone? Zhao Bo said frankly: "at that time, there was no way to rely on Si Le to receive this list. The company that undertook this project, they also personally came to Guangzhou to find several well-known VR enterprises to negotiate, and finally found Sile. At that time, Sile was faced with a "1000 kilometers away, 50 days time, more than 200 VR eggshell seats" orders, tight time, heavy tasks, high difficulty, will empty most of the technical staff, Panyu headquarters will face a severe test of capacity. And this is a large-scale project organized by the government, doing a good job is its part, doing a bad job will face a lot of mass media exposure, criticism, not worth the loss. After many close talks, Sile resolutely gnawed down this "hard bone" order and sent a team of about 20 people to Guizhou thousands of miles away.

In Guizhou, about 500 feet of production workshop, 20 Sile people, more than 200 VR eggshell seats assembly, testing, Sile spent more than 40 days and nights, completed this miraculous general task. "Before this super task, Siro people show the courage to do great things, the execution of rapid material dispatch, the hard power of the technical team, the cohesion in the face of challenges, as well as a strong ability to integrate resources, all the hardships and efforts, in order to fulfill the commitment to customers, Siro people are not afraid of challenges, more dare to accept them. Challenge, in order not to lose faith in our customers, we are always ready to go beyond the limit. Zhao Bo spoke with lofty sentiments.

The development of a company is inseparable from talent training and team growth. Behind the Guizhou project is actually a group of people's understanding of it, including the learning ability of each member of the team, maintaining a good mentality under pressure, and whether the team is united, can continue to grow.
The cross-border cooperation of a tourism conference has opened up the popularity of SiLe, and at the same time, SiLe has found a breakthrough point to go out. By combining VR technology with tourism projects and presenting traditional projects with advanced high-tech means, Sile has found its own inspiration for cross-border cooperation between VR and tourism. In the same year, Sile received a project order from 60 5D cinemas in the VR town of Gui'an New District, Guizhou Province, for a period of only three days. With the experience accumulated from the previous Liupanshui project, Siren is more skillful in facing this emergency project. Even when the equipment is assembled, the 5D cinema also carries on the indoor decoration synchronously. Under the disturbed environment, Sile dispatches four people, pays the price of three days and three nights continuous rush to work, completes the final product debugging in the morning of the fourth day, completes the task splendidly. It is this efficient, conscientious, responsible, diligent, self-limiting challenges, beyond the industry standards of Sile spirit, give customers strong confidence, become Sile thriving force.

Baidu in VR world

From the previous self-made business to today's out of the country, Si Le is creating its own day. Nowadays, in product design, site planning and corporate image adjustment, Sile has put together a set of systematic plans for unified management. Especially in the design aspect, Sile each product is designed by oneself, devotes to the product differentiation design. For example, its 2016 launch of a racing equipment - "VR Thunder Car," how to compete in the content mode, the rules of the track play in a similar market, Siro has its own considerations. First of all, in terms of hardware, the product has Sile's unique shape design, which has been accumulated through product design, teamwork experience. Secondly, in software, Siro equipment control technology mature, dynamic real-time data feedback real-time, but also has a dedicated VR content team. Therefore, whether it is in the shape of professional, technical content or product characteristics, the equipment produced by Sile can show its unique label symbols, which is also an important prerequisite for product differentiation. In terms of sales, we are committed to shifting customer focus from cost to immersion and playfulness. For example, by holding a series of activities, so that customers get a personal experience, so it is easier to grasp the consumer psychology of customers.
Of course, with Siro on track, the company's brand image and patent applications are also on the agenda. Zhao Bo, chairman of Sile, said that in addition to the C1 certificate and testing report, the company's product appearance patents, the use of new patents are also being applied for, the company's products will be patented one by one, in order to achieve the purpose of establishing their own unique brand. In addition, the development of a company can not be separated from the team, the support of talent, in addition to constantly learning to improve their own height, Sile also needs talent input and more professional technical support, more accurate advertising, more professional operation planning to strengthen their team.
Talking about the future development and positioning of the enterprise, Zhao Bo believes that Sile's future development is to become Baidu in the field of VR and become a great platform for docking resources. In addition to providing professional advice and establishing a good long-term cooperative relationship with customers, we will establish a complete system of development from offline to online, from domestic to foreign, from within the industry to cross-industry, and strive to cooperate with cross-border industries such as education, medical and fire protection. Nowadays, Sile has provided a lot of professional advice and resources for customers and businesses in the field of consultation services, and has gradually built up the domestic and foreign markets through the participation of exhibitions at home and abroad, such as GTI Guangzhou, GTI Malaysia, Dubai and so on. In addition, a new product conference will be launched by the end of this year.
Moreover, the application of VR equipment in the industry will also be the focus of future development of Siro, such as the company's previous travel, fire and VR combination. The application of VR equipment in various industries not only saves the cost, but also provides a safe and good learning opportunity for everyone. For example, in the actual fire drill, there will be equipment consumption, unknown danger and other situations, but if the use of VR equipment, it can be used indefinitely, to achieve environmental protection harmless, solve the problem of waste of resources. However, this type of product to achieve substantial benefits, is required to be very rigorous and scientific, and focus on data preparation and collection, unfortunately, many enterprises do not have the patience to complete, because most people think that VR equipment manufacturers are unable to do a good job in the VR industry applications. But Siro has gone the other way, by constantly improving its various aspects of the industry to enter the application, trying to let customers know what they need, Siro can bring them what changes, so that customers are more willing to choose Siro. That's why the content of products is so popular with customers. Because it is the first to receive customer needs, and let customers achieve desired results. In the future, Siro will reach a new height and a new starting point by jointly discussing better cooperation with businessmen and creating products with more benefits and values.
It is not hard to see that Si Le has already seen the outbreak of the future market. How will the company grasp it? Zhao Bo explained that the company is developing steadily at present, but preferring to invest and do things by oneself. Next, the company will set up its own foreign trade team, find some new directions, and make its own R&D products mainly by people and project cooperation, so as to make the company develop better. And Sile as a support, will also strengthen their concept, for more people do a good role in the backup group, to provide more people with greater room for growth, do their solid backing, so that customers have a better growth.